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Online branding: Development of hotel branding through interactivity theory
Barreda, Albert A., Bilgihan, Anil, Nusair, Khaldoon, Okumus, FevziVolume:
57
Language:
english
Journal:
Tourism Management
DOI:
10.1016/j.tourman.2016.06.007
Date:
December, 2016
File:
PDF, 787 KB
english, 2016