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Fostering a motivational perspective of customer-based brand equity
Ponnam, Abhilash, Balaji, M.S., Dawra, JagrookVolume:
15
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/146934715x14267608178604
Date:
May, 2015
File:
PDF, 120 KB
english, 2015