Fostering a motivational perspective of customer-based...

Fostering a motivational perspective of customer-based brand equity

Ponnam, Abhilash, Balaji, M.S., Dawra, Jagrook
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
15
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/146934715x14267608178604
Date:
May, 2015
File:
PDF, 120 KB
english, 2015
Conversion to is in progress
Conversion to is failed