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Consumer Xenocentrism as Determinant of Foreign Product Preference: A System Justification Perspective
Balabanis, George, Diamantopoulos, AdamantiosLanguage:
english
Journal:
Journal of International Marketing
DOI:
10.1509/JIM.15.0138
Date:
June, 2016
File:
PDF, 541 KB
english, 2016