La tendance à regretter du consommateur : validation d'une...

La tendance à regretter du consommateur : validation d'une échelle de mesure

Eva Delacroix and Philippe Jourdan
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Volume:
22
Language:
french
Journal:
Recherche et Applications en Marketing
DOI:
10.2307/40589509
Date:
March, 2007
File:
PDF, 2.34 MB
french, 2007
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