Zeitschriftenauswertung

Review by: Erhard Bost, Herbert Schweikl, Hans Bauer, Kay Segler, Klaus Petri and Peter Wiedmann

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Volume:

Journal:

Marketing: Zeitschrift für Forschung und Praxis

DOI:

10.2307/41918004

Date:

August, 1982

File:

PDF, 1.44 MB

1982

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