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Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process: A research agenda
Willi, Christine Hallier, Melewar, T.C., Broderick, Amanda J.Volume:
13
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/146934713x13699019904560
Date:
August, 2013
File:
PDF, 118 KB
english, 2013