THE EFFECT OF TRUST ON PRIVATE LABEL PURCHASE

International Journal of Management Cases 2010 / 01 Vol. 12; Iss. 1

THE EFFECT OF TRUST ON PRIVATE LABEL PURCHASE

HERBST, KENNETH C., STANTON, JOHN L., AMODEO, CHRISTINA M., COSTELLO, ANDREW T.
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Volume:
12
Language:
english
Journal:
International Journal of Management Cases
DOI:
10.5848/apbj.2010.00023
Date:
January, 2010
File:
PDF, 171 KB
english, 2010
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