Warranty and warrantor reputations as signals of hybrid...

European Journal of Marketing 2001 / 02 Vol. 35; Iss. 1/2

Warranty and warrantor reputations as signals of hybrid product quality

Tan, Soo J., Lee, Khai S., Lim, Guan H.
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Volume:
35
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090560110363373
Date:
February, 2001
File:
PDF, 262 KB
english, 2001
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