Advertising self-regulation: Clearance processes,...

The Marketing Review 2011 / 12 Vol. 11; Iss. 4

Advertising self-regulation: Clearance processes, effectiveness and future research agenda

Bian, Xuemei, Kitchen, Philip, Teresa Cuomo, Maria
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Volume:
11
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/146934711x13210328716028
Date:
December, 2011
File:
PDF, 183 KB
english, 2011
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