Tracking the evolution of theory on product elimination:...

The Marketing Review 2012 / 12 Vol. 12; Iss. 4

Tracking the evolution of theory on product elimination: Past, present, and future

Avlonitis, George J., Argouslidis, Paraskevas C.
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Volume:
12
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/146934712x13469451716592
Date:
December, 2012
File:
PDF, 165 KB
english, 2012
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