The road to customer loyalty paved with service...

Journal of Business Research 2016 / 10 Vol. 69; Iss. 10

The road to customer loyalty paved with service customization

Bock, Dora E., Mangus, Stephanie M., Folse, Judith Anne Garretson
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Volume:
69
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2016.06.002
Date:
October, 2016
File:
PDF, 613 KB
english, 2016
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