The effect of odd pricing on demand

European Journal of Marketing 1997 / 12 Vol. 31; Iss. 11/12

The effect of odd pricing on demand

Gendall, Philip, Holdershaw, Judith, Garland, Ron
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Volume:
31
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090569710190541
Date:
December, 1997
File:
PDF, 230 KB
english, 1997
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