MUJI’s way to build a global brand: integrating value...

MUJI’s way to build a global brand: integrating value communication into product and store development

Isomura, Kazuhito, Huang, Pei-Yuh
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Volume:
32
Language:
english
Journal:
Strategic Direction
DOI:
10.1108/SD-12-2015-0193
Date:
April, 2016
File:
PDF, 107 KB
english, 2016
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