MUJI’s way to build a global brand: integrating value communication into product and store development
Isomura, Kazuhito, Huang, Pei-YuhVolume:
32
Language:
english
Journal:
Strategic Direction
DOI:
10.1108/SD-12-2015-0193
Date:
April, 2016
File:
PDF, 107 KB
english, 2016