Significance of corporate brand for business-to-business...

The Marketing Review 2008 / 03 Vol. 8; Iss. 1

Significance of corporate brand for business-to-business companies

Aspara, Jaakko, Tikkanen, Henrikki
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Volume:
8
Language:
english
Journal:
The Marketing Review
DOI:
10.1362/146934708x290241
Date:
March, 2008
File:
PDF, 108 KB
english, 2008
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