CONSUMER PERCEPTIONS OF INTERNATIONAL RETAIL BRANDING IN...

International Journal of Management Cases 2006 / 01 Vol. 9; Iss. 2

CONSUMER PERCEPTIONS OF INTERNATIONAL RETAIL BRANDING IN TAIWAN

HO, CHING-WEI, TEMPERLEY, JOHN, VIGNALI, CLAUDIO
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Volume:
9
Language:
english
Journal:
International Journal of Management Cases
DOI:
10.5848/apbj.2006.00012
Date:
January, 2006
File:
PDF, 2.01 MB
english, 2006
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