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Proactive Customer Education, Customer Retention, and Demand for Technology Support: Evidence from a Field Experiment
Retana, German F., Forman, Chris, Wu, D. J.Language:
english
Journal:
Manufacturing & Service Operations Management
DOI:
10.1287/msom.2015.0547
Date:
September, 2015
File:
PDF, 304 KB
english, 2015