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Competitive-Component Analysis: A New Approach to Calibrating Asymmetric Market-Share Models
Lee G. Cooper, Daniel Klapper and Akihiro InoueVolume:
33
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3152149
Date:
May, 1996
File:
PDF, 2.83 MB
english, 1996