Determining the Appropriate Depth and Breadth of a Firm’s...

Determining the Appropriate Depth and Breadth of a Firm’s Product Portfolio

Bordley, Robert
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Volume:
40
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.1509/jmkr.40.1.39.19126
Date:
February, 2003
File:
PDF, 110 KB
english, 2003
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