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Effects of Interest, Thematic Congruence, and Typicality on Memory for Television, Radio, and Press Advertisements of New Products
Martín-Luengo, Beatriz, Luna, Karlos, Migueles, MalenVolume:
29
Language:
english
Journal:
Applied Cognitive Psychology
DOI:
10.1002/acp.3139
Date:
July, 2015
File:
PDF, 263 KB
english, 2015