Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products
Moulard, Julie Guidry, Raggio, Randle D., Folse, Judith Anne GarretsonVolume:
33
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20888
Date:
June, 2016
File:
PDF, 525 KB
english, 2016