Brand Authenticity: Testing the Antecedents and Outcomes of...

Brand Authenticity: Testing the Antecedents and Outcomes of Brand Management's Passion for its Products

Moulard, Julie Guidry, Raggio, Randle D., Folse, Judith Anne Garretson
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Volume:
33
Language:
english
Journal:
Psychology & Marketing
DOI:
10.1002/mar.20888
Date:
June, 2016
File:
PDF, 525 KB
english, 2016
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