Strategic brand venturing: an intersectional idea

Management Decision 2013 / 02 Vol. 51; Iss. 1

Strategic brand venturing: an intersectional idea

van Rensburg, Deryck J.
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Volume:
51
Language:
english
Journal:
Management Decision
DOI:
10.1108/00251741311291391
Date:
February, 2013
File:
PDF, 266 KB
english, 2013
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