Budgeting Promotional Expenditures: Theory and Practice

Managerial Finance 1985 / 01 Vol. 11; Iss. 1

Budgeting Promotional Expenditures: Theory and Practice

Carlson, David C., McDevitt, Paul
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Volume:
11
Language:
english
Journal:
Managerial Finance
DOI:
10.1108/eb013540
Date:
January, 1985
File:
PDF, 314 KB
english, 1985
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