Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
2015 / 12 Vol. 63; Iss. 4
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Measures of Online Advertising Effectiveness for Market Penetration: The Case of Orange Juice Consumers
House, Lisa A., Jiang, Yuan, Salois, MatthewVolume:
63
Language:
english
Journal:
Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie
DOI:
10.1111/cjag.12092
Date:
December, 2015
File:
PDF, 285 KB
english, 2015