From Brand Performance to Consumer Performativity:...

Journal of Law and Society 2015 / 12 Vol. 42; Iss. 4

From Brand Performance to Consumer Performativity: Assessing European Trade Mark Law after the Rise of Anthropological Marketing

McDonagh, Luke
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Volume:
42
Language:
english
Journal:
Journal of Law and Society
DOI:
10.1111/j.1467-6478.2015.00727.x
Date:
December, 2015
File:
PDF, 143 KB
english, 2015
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