Brand Extension Effects and Core Attributes of Experience...

Journal of Product Innovation Management 2015 / 09 Vol. 32; Iss. 5

Brand Extension Effects and Core Attributes of Experience Product Franchises: A Bayesian Approach

Yalcinkaya, Goksel, Aktekin, Tevfik
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Volume:
32
Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/jpim.12164
Date:
September, 2015
File:
PDF, 456 KB
english, 2015
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