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Dynamic Effects of Peanut Butter Brand Advertising
Rimal, Arbindra P., Fletcher, Stanley M., Deodhar, SatishVolume:
6
Language:
english
Journal:
Journal of Food Products Marketing
DOI:
10.1300/j038v06n03_04
Date:
March, 2001
File:
PDF, 263 KB
english, 2001