Implications of Standardization in Global Markets

Journal of International Consumer Marketing 1991 / 09 Vol. 3; Iss. 4

Implications of Standardization in Global Markets

Barker, A. Tansu, Aydin, Nizamettin
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Volume:
3
Language:
english
Journal:
Journal of International Consumer Marketing
DOI:
10.1300/j046v03n04_03
Date:
September, 1991
File:
PDF, 782 KB
english, 1991
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