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Mass-customised products: are they bought for uniqueness or to overcome problems with standard products?
Michel, Stefan, Kreuzer, Michael, Stringfellow, Anne, Schumann, Jan H.Volume:
8
Language:
english
Journal:
Journal of Customer Behaviour
DOI:
10.1362/147539209x480963
Date:
December, 2009
File:
PDF, 218 KB
english, 2009