Understanding and measuring romantic brand love

Journal of Customer Behaviour 2012 / 12 Vol. 11; Iss. 4

Understanding and measuring romantic brand love

Sarkar, Abhigyan, Ponnam, Abhilash, Murthy, B. Kinnera
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Volume:
11
Language:
english
Journal:
Journal of Customer Behaviour
DOI:
10.1362/147539212x13546197909985
Date:
December, 2012
File:
PDF, 215 KB
english, 2012
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