Determinants of Customer Benefits in Business-to-Business Markets: A Cross-Cultural Comparison
Christian Homburg, Sabine Kuester, Nikolas Beutin and Ajay MenonVolume:
13
Year:
2005
Language:
english
Journal:
Journal of International Marketing
DOI:
10.2307/25049016
File:
PDF, 3.90 MB
english, 2005