The Curse of Competitiveness: How Advice from Experienced...

Journal of Marketing 2008 / 05 Vol. 72; Iss. 3

The Curse of Competitiveness: How Advice from Experienced Colleagues and Training Can Hurt Marketing Profitability

Ajay Kalra and David A. Soberman
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
72
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162210
Date:
May, 2008
File:
PDF, 2.57 MB
english, 2008
Conversion to is in progress
Conversion to is failed