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An Empirical Investigation of the Relationships between Rebate Redemption Motives: Understanding How Price Consciousness, Time and Effort, and Satisfaction Affect Consumer Rebate Redemption
Peter K. Tat and Charles H. Schwepker, Jr.Volume:
6
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40469901
Date:
January, 1998
File:
PDF, 1.19 MB
1998