The Prediction of Preference for Capital Equipment Using...

Journal of Marketing Research 1974 / 05 Vol. 11; Iss. 2

The Prediction of Preference for Capital Equipment Using Linear Attitude Models

Albert R. Wildt and Albert V. Bruno
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Volume:
11
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150563
Date:
May, 1974
File:
PDF, 623 KB
english, 1974
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