Patterns of Information Source Usage among Durable Goods...

Patterns of Information Source Usage among Durable Goods Buyers

Robert A. Westbrook and Claes Fornell
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Volume:
16
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150704
Date:
August, 1979
File:
PDF, 818 KB
english, 1979
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