Strategy fit and performance consequences of international...

Strategy fit and performance consequences of international marketing standardization

Constantine S. Katsikeas, Saeed Samiee, Marios Theodosiou
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Volume:
27
Year:
2006
Language:
english
Pages:
24
DOI:
10.1002/smj.549
File:
PDF, 199 KB
english, 2006
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