The influence of brand personality and relative brand...

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Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration 2015 / 05

The influence of brand personality and relative brand identification on brand loyalty in the European mobile phone market

Chung, Sunghun, Park, Jooyoung
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Language:
english
Journal:
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration
DOI:
10.1002/cjas.1321
Date:
May, 2015
File:
PDF, 335 KB
english, 2015
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