Like or dislike? Adolescents’ responses to personalized...

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Journal of Marketing Communications 2016 / 05

Like or dislike? Adolescents’ responses to personalized social network site advertising

Walrave, Michel, Poels, Karolien, Antheunis, Marjolijn L., Van den Broeck, Evert, van Noort, Guda
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Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527266.2016.1182938
Date:
May, 2016
File:
PDF, 1.52 MB
english, 2016
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