Comparing the effectiveness of fixed and discounted prices...

International Journal of Retail & Distribution Management 2004 / 06 Vol. 32; Iss. 6

Comparing the effectiveness of fixed and discounted prices in the US and South Korea

Suri, Rajneesh, Manchanda, Rajesh V., Lee, Sungho
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Volume:
32
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/09590550410538033
Date:
June, 2004
File:
PDF, 253 KB
english, 2004
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