Consumer Acquisition Patterns for Durable Goods: A Rasch...

European Journal of Marketing 1990 / 08 Vol. 24; Iss. 8

Consumer Acquisition Patterns for Durable Goods: A Rasch Analysis

Soutar, Geoffrey N., Bell, Richard C., Wallis, Yvonne M.
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Volume:
24
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/eum0000000000613
Date:
August, 1990
File:
PDF, 310 KB
english, 1990
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