Value creation: assessing the relationships between...

Value creation: assessing the relationships between quality, consumption value and behavioural intentions at sporting events

Yoshida, Masayuki, James, Jeffrey D, Cronin, J. Joseph
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Volume:
14
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/ijsms-14-02-2013-b005
Date:
January, 2013
File:
PDF, 370 KB
english, 2013
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