Strategic Foretelling: Communication-Based Antecedents of a...

Journal of Marketing 2000 / 01 Vol. 64; Iss. 1

Strategic Foretelling: Communication-Based Antecedents of a Firm’s Propensity to Preannounce

Calantone, Roger J., Schatzel, Kim E.
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Volume:
64
Language:
english
Journal:
Journal of Marketing
DOI:
10.1509/jmkg.64.1.17.17990
Date:
January, 2000
File:
PDF, 135 KB
english, 2000
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