Marketing Issues

Journal of Marketing 1980 / AUT Vol. 44; Iss. 4

Marketing Issues

John Coulson, Ferdinand F. Mauser, Robert J. Holloway, William Lazer and Irwin Gross
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Volume:
44
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251236
Date:
January, 1980
File:
PDF, 334 KB
english, 1980
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