Where the Suckers Moon: An Advertising Storyby Randall...

Where the Suckers Moon: An Advertising Storyby Randall Rothenberg

Review by: J. Scott Armstrong
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Volume:
60
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251847
Date:
July, 1996
File:
PDF, 860 KB
english, 1996
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