Planned versus Actual Betting in Sequential Gambles

Journal of Marketing Research 2009 / 06 Vol. 46; Iss. 3

Planned versus Actual Betting in Sequential Gambles

Eduardo B. Andrade and Ganesh Iyer
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Volume:
46
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/20618898
Date:
June, 2009
File:
PDF, 2.27 MB
english, 2009
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