As the Crow Flies: Bias in Consumers' Map-Based Distance...

As the Crow Flies: Bias in Consumers' Map-Based Distance Judgments

Priya Raghubir and Aradhna Krishna
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Volume:
23
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489663
Date:
June, 1996
File:
PDF, 1.52 MB
english, 1996
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