Chinese fandom and potential marketing strategies for expanding the market for American professional sports into China
Kaplan, Sam, Langdon, SuVolume:
14
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-14-01-2012-B002
Date:
October, 2012
File:
PDF, 282 KB
english, 2012