Chinese fandom and potential marketing strategies for...

Chinese fandom and potential marketing strategies for expanding the market for American professional sports into China

Kaplan, Sam, Langdon, Su
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Volume:
14
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-14-01-2012-B002
Date:
October, 2012
File:
PDF, 282 KB
english, 2012
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