Fan participation behaviour in baseball: an application of...

Fan participation behaviour in baseball: an application of the theory of planned behaviour

Cheng, Chih-Fu, Chen, Lung Hung, Chen, Mei-Yen, Lu, Wan-Chen
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Volume:
14
Language:
english
Journal:
International Journal of Sports Marketing and Sponsorship
DOI:
10.1108/IJSMS-14-01-2012-B003
Date:
October, 2012
File:
PDF, 240 KB
english, 2012
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