Beyond Prototypes: Drivers of Market Categorization in...

Journal of Management Studies 2016 / 03 Vol. 53; Iss. 2

Beyond Prototypes: Drivers of Market Categorization in Functional Foods and Nanotechnology

Granqvist, Nina, Ritvala, Tiina
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Volume:
53
Language:
english
Journal:
Journal of Management Studies
DOI:
10.1111/joms.12164
Date:
March, 2016
File:
PDF, 319 KB
english, 2016
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