HOW COMPLAINING CUSTOMERS MAKE COMPANIES LISTEN AND...

International Journal of Innovation Management 2016 / 01 Vol. 20; Iss. 1

HOW COMPLAINING CUSTOMERS MAKE COMPANIES LISTEN AND INFLUENCE PRODUCT DEVELOPMENT

CHRISTIANSEN, JOHN K., GASPARIN, MARTA, VARNES, CLAUS, AUGUSTIN, INA
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Volume:
20
Language:
english
Journal:
International Journal of Innovation Management
DOI:
10.1142/s1363919616500018
Date:
January, 2016
File:
PDF, 405 KB
english, 2016
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