Monitoring the Dynamics of Brand Equity Using Store-Level...

Monitoring the Dynamics of Brand Equity Using Store-Level Data

S. Sriram, Subramanian Balachander and Manohar U. Kalwani
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Volume:
71
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30162184
Date:
April, 2007
File:
PDF, 2.93 MB
english, 2007
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